The problem with traditional brand protection

Many brand-protection programmes focus on finding and removing individual infringements.

But the same actors may reappear using different domains, seller accounts, social profiles or infrastructure.

Our approach

eCounterfeit Alliance focuses on intelligence and relationships.

We investigate the digital footprint surrounding suspicious activity to help identify:

• potentially connected websites
• seller networks
• repeated infrastructure
• reused imagery and content
• social-commerce relationships
• company and contact information
• historical digital activity

Our mission
To help brands understand the networks behind online counterfeiting and unauthorised activity.

Established online in 2002, eCounterfeit has evolved into a specialist brand-protection intelligence initiative focused on understanding the digital networks behind online counterfeiting.