Counterfeiters rarely operate alone.
A suspicious website, marketplace seller or social-media account may be only one component of a much larger network. eCounterfeit Alliance investigates the relationships between potentially connected digital assets to help brands understand the wider network behind online infringement.
One seller can affect many brands.
Counterfeit networks frequently operate across multiple brands, domains, marketplaces and distribution channels. By identifying common infrastructure, seller information, imagery, payment references and other digital signals, apparently unrelated incidents can sometimes be connected to a wider network.
When individual target corporations operate in silos, each company only sees a tiny fraction of the overarching network. Brand A files a takedown for a website; Brand B sues a specific merchant account; Brand C files a customs seizure report at a port of entry. The syndicate treats these isolated actions as a basic cost of doing business, adapting their tactics fluidly while their core operations remain untouched.
That is where eCounterfeit Alliance is different.
We don’t only ask:
“Where is my counterfeit product being sold?”
We also ask:
“What else is connected to the seller?”
